Shine the light on Ukraine

‘’I raise up my voice – not so that I can shout, but so that those without a voice can be heard.’’

In times like these, we choose to speak up and spread the word about brave and inspiring Ukrainian people who are fighting a war for their own and our peace and freedom.

We believe that fashion is closely intertwined with personal identity and serves as a medium of expressing oneself. What we wear and don’t wear is how we portray ourselves and indicates how we want to be perceived by others. Fashion goes way beyond the physical act of dressing up aesthetically. Personal styles reflect a unique aspect of the self, which allows us to communicate our opinions, thoughts and choices, making our voices heard. It is like an unspoken language.
At times, what words cannot express, fashion can.

Show your support

We have created a special edition of blue-yellow jumper and scarf that represent our voice supporting Ukrainian people. All funds received for these items will go to the ''Blue-Yellow'' organisation. All purchased blue-yellow jumpers and scarves will be shipped free of charge.

In this situation it is very hard to find any words at all, so we decided to cover ourselves with blue yellow colours instead and do all that we can so that those who are trying to be silenced would be heard even in the deepest plain of Siberia. Let’s manifest peace together and dress up from head to toe to spread the word about Ukraine and its glory! Find the inspiration here. Fashion is pivotal because it is a driver of change.

A symbol of peace

The blue colour represents the sky, streams, and mountains of Ukraine and the yellow colour symbolises Ukraine's golden wheat fields and the richness of the earth. We will include a hand crocheted blue-yellow flower in every parcel encouraging to wear it and this way show your support to Ukraine.

Make a donation

Informing as many people as possible about the horrific events that came upon Europe is an ongoing action that we must take, however, the people of Ukraine need immediate effect, so we separately and as a company are constantly donating to Ukraine and providing medicine and humanitarian aid. We strongly urge you all do the same, every little counts. Here you can find trustworthy organisations to help Ukraine during this horrible time. We are grateful for everyone who contributes, stands up and sends support to protecting Ukrainian people's liberties to live freely and independently in their country.

Close to us

As a multi-cultural brand, we are proud to have employees from various countries, including Ukraine. Being a family business, we treat all our employees as family members. Our production house is located very near the battles, yet people are not afraid, they are inspired, motivated and ready to help in all possible ways, so we could all feel secure in our independent, beloved countries. We stand strong with the amazing Ukrainian women in our company who keep working every day for a bright future that is bound to come! 💙💛

Take care of yourself

Current events can increase feelings of insecurity, worry, and uncertainty about the present and/or future. We continue our activities and are working as usual in the belief that culture and art help to combat anxiety and tension, however, we understand how easy it is to lose yourself in panic and chaos. If you are feeling psychological stress we invite you to seek help from crisis specialists and remember that only by remaining calm and strong we can contribute to the pursuit of peace in Ukraine.