The New Beginning: Uplifting Spring Precollection 2023
Days are getting longer and you can already hear the soft whispering of spring and with the time that just flies now, it will take a moment to realise – the flowers are blooming and the warm wind gently caresses your skin.
FEEL SPRING BY MERGING WITH THE REFRESHING NATURALNESS OF PRECOLLECTION’23
The Courage & Dedication of Women
The most-awaited GRIZAS Spring/Summer 2023 Precollection explores the strengths of femininity – the strength of character, independence, creativity, elegance, and being comfortable in your own skin. The new collection is dedicated to the wandering, future-forward, and adventurous women that continue to inspire us every day; they are our muses of every collection.
Hope & Happiness in the Air
The Precollection’23 is fresh to the eye, filled with green hues, gentle sand beige and cream grey tones, brave bright turquoise and poppy red, romantic and inspiring lavender and taffy pink, that culminates with moderate but memorable cornflower and the classic denim blue.
A Little Story Behind the Campaign…
The Spring/Summer 2023 Precollection campaign was shot by the talented and poetic photographer who is known as Katmandu. Captured in the bustling city filled with romantic and busy café shops, antique bookstores, and modern galleries in an unusual and curiosity-awakening building that stands out with its huge round window and an art deco interior that feels modern and nostalgic at the same time, the photo campaign puts the wandering, mature, adventurous and future-forward woman at the centre. Photographs displaying gentle movements of natural designs, their colours and functionality prove that GRIZAS garments have the magical ability to empower women.
Inside this building, we created a sentimental, vintage inspired atmosphere for our photoshoot and decorated the interior with fresh and colourful flowers to emphasise the beauty of nature, and tenderness of a woman. We created a balance between outdoors and indoors as a metaphor for being authentic and true to yourself, respecting the past, planning the future and being in the moment.
FRESH GREEN SHADES AND FLOWY SILK DRESSES: WHAT CAN BE BETTER?
In our new Precollection, not only new colours and shades but also original prints feel refreshing and vivid to the eye, such as our unique Moonlight print which was born from a textured artful collage that seems dark at first sight, but little glowing circles remind stars on a magic summer night. It looks mysterious and feminine at the same time. For those who like calm and romantic hues, a Camomile print represents all the cheerful and gentle summer moments – it gives an optimistic feeling like a flower stretching over the dark spots.
Our soon-to-be-released Greenery print is filled with tropical foliage hints and green shades that gracefully land on silk and linen and creates an unforgettable impression of summer vitality. Feel the pulsation of the city and its life through creative and playful Urban Jungles print. Motives of nature, male and female figures, tubes as city roads leave an imprint of active and dynamic human life. With these urbanistic symbols, the clothes look innovative and continue your personal interpretation of silk and linen.
SPRING IS ALL ABOUT NEW HOPES, REFRESHING THOUGHTS, AND THE ANTICIPATION FOR A BETTER FUTURE, A BETTER WEATHER, AND MORE HOURS IN THE DAYLIGHT
Birds are singing, the sun is gently kissing your skin, flowers are blooming, and being outdoors make us more relaxed and more content. You can finally open your windows and let the warm breeze in, find fresh seasonal vegetables and fruits in the nearest market and make delicious meals for yourself or your family and friends, and there are more opportunities to meet your loved ones for an uplifting stroll in a park – to have a lovely conversation and to admire the blooming trees.
FEEL THE SPRING WITH HARMONIOUS PATTERNS OF NATURE
Even though the spring brings so many opportunities to leave your coat at home, don’t forget its always changing character – unpredictable weather, so bring your layers with you wherever you go!
FEEL ELEGANT AND COMFORTABLE WEARING NATURAL FABRICS
At GRIZAS, we prepared a variety of different kinds of layers for you – it just depends on what you love. Whether you prefer to wear a silk cardigan on your flowy silk dress, love your linen shirt and trouser combo or feel more comfortable in tonal layers, there are many ways to go and express your personality through sustainable, eco-friendly and authentic natural GRIZAS clothing, and we hope that Precollection’23will inspire you to let the spring warmth into your hearts and closets.
